Nidó (Fintech)
Nidó (Fintech)
Operational reorganization and strategic repositioning for Grupo Gallo: industrial portfolio optimization, revenue diversification into high-margin categories, and brand rejuvenation targeting Gen Z through the "Foodcore" trend
Managing finances across multiple properties is complex.
Vacation rental owners and property managers often rely on fragmented banking tools, PMS platforms, and manual spreadsheets to manage their finances.
This creates a fragmented experience where users struggle to understand their earnings, expenses, and tax obligations.
Research revealed:
20 surveys
9 interviews
94% would consider switching banks for a vacation-rental-specific solution
I led the design process from research and synthesis through prototyping, validation, and MVP delivery.
A Digital Banking Solution for Vacation Rentals
A fintech and proptech solution designed to bring financial management for vacation rentals into one clear and actionable experience.
The product combined financial analytics, expense tracking, tax calculation, transaction matching, and integrations with Airbnb, Booking.com, and bank accounts.
Key features:
Revenue, expenses & net earnings
Earnings & expense trends
Expense categorization
Tax calculator
Airbnb, Booking.com & bank integrations
Smart transaction matching
How might we turn complex financial data into clear, actionable insights?
The challenge was to balance complexity, trust, and simplicity.
Through Affinity Diagrams, Empathy Maps, prototyping, and user testing, I explored how to:
Automate tax calculations
Simplify financial visualizations
Prioritize actionable insights
Reduce cognitive load
From complexity to clarity.
Nidô transforms fragmented financial information into a clear, personalized, and actionable experience for vacation rental professionals.
Through research-driven and iterative design, I translated user needs into a validated product direction that helps users understand their finances, build confidence, and make better decisions.
Nidó (Fintech)
Nidó (Fintech)
Operational reorganization and strategic repositioning for Grupo Gallo: industrial portfolio optimization, revenue diversification into high-margin categories, and brand rejuvenation targeting Gen Z through the "Foodcore" trend
Managing finances across multiple properties is complex.
Vacation rental owners and property managers often rely on fragmented banking tools, PMS platforms, and manual spreadsheets to manage their finances.
This creates a fragmented experience where users struggle to understand their earnings, expenses, and tax obligations.
Research revealed:
20 surveys
9 interviews
94% would consider switching banks for a vacation-rental-specific solution
I led the design process from research and synthesis through prototyping, validation, and MVP delivery.
A Digital Banking Solution for Vacation Rentals
A fintech and proptech solution designed to bring financial management for vacation rentals into one clear and actionable experience.
The product combined financial analytics, expense tracking, tax calculation, transaction matching, and integrations with Airbnb, Booking.com, and bank accounts.
Key features:
Revenue, expenses & net earnings
Earnings & expense trends
Expense categorization
Tax calculator
Airbnb, Booking.com & bank integrations
Smart transaction matching
How might we turn complex financial data into clear, actionable insights?
The challenge was to balance complexity, trust, and simplicity.
Through Affinity Diagrams, Empathy Maps, prototyping, and user testing, I explored how to:
Automate tax calculations
Simplify financial visualizations
Prioritize actionable insights
Reduce cognitive load
From complexity to clarity.
Nidô transforms fragmented financial information into a clear, personalized, and actionable experience for vacation rental professionals.
Through research-driven and iterative design, I translated user needs into a validated product direction that helps users understand their finances, build confidence, and make better decisions.
Nidó (Fintech)
Nidó (Fintech)
Operational reorganization and strategic repositioning for Grupo Gallo: industrial portfolio optimization, revenue diversification into high-margin categories, and brand rejuvenation targeting Gen Z through the "Foodcore" trend
Managing finances across multiple properties is complex.
Vacation rental owners and property managers often rely on fragmented banking tools, PMS platforms, and manual spreadsheets to manage their finances.
This creates a fragmented experience where users struggle to understand their earnings, expenses, and tax obligations.
Research revealed:
20 surveys
9 interviews
94% would consider switching banks for a vacation-rental-specific solution
I led the design process from research and synthesis through prototyping, validation, and MVP delivery.
A Digital Banking Solution for Vacation Rentals
A fintech and proptech solution designed to bring financial management for vacation rentals into one clear and actionable experience.
The product combined financial analytics, expense tracking, tax calculation, transaction matching, and integrations with Airbnb, Booking.com, and bank accounts.
Key features:
Revenue, expenses & net earnings
Earnings & expense trends
Expense categorization
Tax calculator
Airbnb, Booking.com & bank integrations
Smart transaction matching
How might we turn complex financial data into clear, actionable insights?
The challenge was to balance complexity, trust, and simplicity.
Through Affinity Diagrams, Empathy Maps, prototyping, and user testing, I explored how to:
Automate tax calculations
Simplify financial visualizations
Prioritize actionable insights
Reduce cognitive load
From complexity to clarity.
Nidô transforms fragmented financial information into a clear, personalized, and actionable experience for vacation rental professionals.
Through research-driven and iterative design, I translated user needs into a validated product direction that helps users understand their finances, build confidence, and make better decisions.