Hi
Hi
Laura Gonzalez Ercoreca
THINKING
BEYOND
DESIGN
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. UX Research & Strategy
User research & interviews
Personas & user journeys
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Product Design
User flows & wireframing
Prototyping
Usability testing
Heuristic evaluation
3. Innovation and digital transformation
Design thinking & ideation
Emerging technologies
Product & service improvement
AI-driven product opportunities
4.Market Intelligence & Trends
Competitive landscape analysis
Consumer & cultural trends
Trend forecasting & signals
Emerging market opportunities
1. UX Research & Strategy
User research & interviews
Personas & user journeys
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Product Design
User flows & wireframing
Prototyping
Usability testing
Heuristic evaluation
3. Innovation and digital transformation
Design thinking & ideation
Emerging technologies
Product & service improvement
AI-driven product opportunities
4.Market Intelligence & Trends
Competitive landscape analysis
Consumer & cultural trends
Trend forecasting & signals
Emerging market opportunities
About me
With a Master’s in Digital Transformation & Innovation and a background in UX/UI and digital design, I combine user-centered design, strategic thinking, and emerging technologies to create meaningful digital solutions. My experience spans user research, usability testing, personas, journey mapping, wireframing, prototyping, accessibility, and product strategy. I apply Agile, Design Thinking, SCRUM, and prioritization frameworks to move from research and insights to validated solutions.
Call Today :
Call Today :
What My Clients Say
Here’s what my clients have shared about their experiences working with me. Their trust and satisfaction motivate me to continue delivering designs that make an impact.
I had the pleasure of working with Laura in an intensive learning environment, where she quickly demonstrated an exceptional ability to learn and adapt. She combines strong professionalism, curiosity, and empathy with a proactive mindset and a genuine drive to improve. Her ability to absorb complex concepts and adapt to changing environments made her a valuable team member. I’m confident she will continue to excel in any challenge she takes on.
Natalia Salgado Rea
Marketing Director
Laura and the team created our MVP, including complete UX strategy, strong validation of our assumptions and a high quality prototype that can be passed to development team. Everything was done in a very short time. I highly recommend Laura and hope to collaborate with her in the future.
Vidadi Bakirov
Product @ Restb.ai | Proptech | Computer Vision & AI
Frequently Asked Questions
Curious about how I work, what I can bring to your project, or how I approach innovation? Here are answers to some of the questions I’m most frequently asked.
1.
What services do you offer?
2.
How does the design process work?
3.
How do I get started?
1.
What services do you offer?
2.
How does the design process work?
3.
How do I get started?
1.
What services do you offer?
2.
How does the design process work?
3.
How do I get started?
Design Insights & Ideas
From UX and design trends to innovation, technology, research, and digital transformation, I share insights, ideas, and perspectives that explore how people, markets, and technology are shaping the future of digital experiences.
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
Hi
Hi
Laura Gonzalez Ercoreca
THINKING
BEYOND
DESIGN
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. UX Research & Strategy
User research & interviews
Personas & user journeys
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Product Design
User flows & wireframing
Prototyping
Usability testing
Heuristic evaluation
3. Innovation and digital transformation
Design thinking & ideation
Emerging technologies
Product & service improvement
AI-driven product opportunities
4.Market Intelligence & Trends
Competitive landscape analysis
Consumer & cultural trends
Trend forecasting & signals
Emerging market opportunities
1. UX Research & Strategy
User research & interviews
Personas & user journeys
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Product Design
User flows & wireframing
Prototyping
Usability testing
Heuristic evaluation
3. Innovation and digital transformation
Design thinking & ideation
Emerging technologies
Product & service improvement
AI-driven product opportunities
4.Market Intelligence & Trends
Competitive landscape analysis
Consumer & cultural trends
Trend forecasting & signals
Emerging market opportunities
About me
With a Master’s in Digital Transformation & Innovation and a background in UX/UI and digital design, I combine user-centered design, strategic thinking, and emerging technologies to create meaningful digital solutions. My experience spans user research, usability testing, personas, journey mapping, wireframing, prototyping, accessibility, and product strategy. I apply Agile, Design Thinking, SCRUM, and prioritization frameworks to move from research and insights to validated solutions.
Call Today :
Call Today :
What My Clients Say
Here’s what my clients have shared about their experiences working with me. Their trust and satisfaction motivate me to continue delivering designs that make an impact.
I had the pleasure of working with Laura in an intensive learning environment, where she quickly demonstrated an exceptional ability to learn and adapt. She combines strong professionalism, curiosity, and empathy with a proactive mindset and a genuine drive to improve. Her ability to absorb complex concepts and adapt to changing environments made her a valuable team member. I’m confident she will continue to excel in any challenge she takes on.
Natalia Salgado Rea
Marketing Director
Laura and the team created our MVP, including complete UX strategy, strong validation of our assumptions and a high quality prototype that can be passed to development team. Everything was done in a very short time. I highly recommend Laura and hope to collaborate with her in the future.
Vidadi Bakirov
Product @ Restb.ai | Proptech | Computer Vision & AI
Frequently Asked Questions
Curious about how I work, what I can bring to your project, or how I approach innovation? Here are answers to some of the questions I’m most frequently asked.
1.
What services do you offer?
2.
How does the design process work?
3.
How do I get started?
1.
What services do you offer?
2.
How does the design process work?
3.
How do I get started?
1.
What services do you offer?
2.
How does the design process work?
3.
How do I get started?
Design Insights & Ideas
From UX and design trends to innovation, technology, research, and digital transformation, I share insights, ideas, and perspectives that explore how people, markets, and technology are shaping the future of digital experiences.
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
Hi
Hi
Laura Gonzalez Ercoreca
THINKING
BEYOND
DESIGN
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. UX Research & Strategy
User research & interviews
Personas & user journeys
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Product Design
User flows & wireframing
Prototyping
Usability testing
Heuristic evaluation
3. Innovation and digital transformation
Design thinking & ideation
Emerging technologies
Product & service improvement
AI-driven product opportunities
4.Market Intelligence & Trends
Competitive landscape analysis
Consumer & cultural trends
Trend forecasting & signals
Emerging market opportunities
1. UX Research & Strategy
User research & interviews
Personas & user journeys
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Product Design
User flows & wireframing
Prototyping
Usability testing
Heuristic evaluation
3. Innovation and digital transformation
Design thinking & ideation
Emerging technologies
Product & service improvement
AI-driven product opportunities
4.Market Intelligence & Trends
Competitive landscape analysis
Consumer & cultural trends
Trend forecasting & signals
Emerging market opportunities
About me
With a Master’s in Digital Transformation & Innovation and a background in UX/UI and digital design, I combine user-centered design, strategic thinking, and emerging technologies to create meaningful digital solutions. My experience spans user research, usability testing, personas, journey mapping, wireframing, prototyping, accessibility, and product strategy. I apply Agile, Design Thinking, SCRUM, and prioritization frameworks to move from research and insights to validated solutions.
Call Today :
Call Today :
What My Clients Say
Here’s what my clients have shared about their experiences working with me. Their trust and satisfaction motivate me to continue delivering designs that make an impact.
I had the pleasure of working with Laura in an intensive learning environment, where she quickly demonstrated an exceptional ability to learn and adapt. She combines strong professionalism, curiosity, and empathy with a proactive mindset and a genuine drive to improve. Her ability to absorb complex concepts and adapt to changing environments made her a valuable team member. I’m confident she will continue to excel in any challenge she takes on.
Natalia Salgado Rea
Marketing Director
Laura and the team created our MVP, including complete UX strategy, strong validation of our assumptions and a high quality prototype that can be passed to development team. Everything was done in a very short time. I highly recommend Laura and hope to collaborate with her in the future.
Vidadi Bakirov
Product @ Restb.ai | Proptech | Computer Vision & AI
Frequently Asked Questions
Curious about how I work, what I can bring to your project, or how I approach innovation? Here are answers to some of the questions I’m most frequently asked.
1.
What services do you offer?
2.
How does the design process work?
3.
How do I get started?
1.
What services do you offer?
2.
How does the design process work?
3.
How do I get started?
1.
What services do you offer?
2.
How does the design process work?
3.
How do I get started?
Design Insights & Ideas
From UX and design trends to innovation, technology, research, and digital transformation, I share insights, ideas, and perspectives that explore how people, markets, and technology are shaping the future of digital experiences.
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.